• Savu towel
  • Savu towel

Savu towel

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Transform your daily routine with the luxurious softness of Sera Helsinki Handmade Cotton Towels. Artisans hand-spin the pure natural cotton fibers and weave the towels on traditional handlooms, creating a product that is not only beautiful but also environmentally conscious.

The towel collection includes a hand towel, perfect for the bathroom or kitchen, and a larger sized beach + bath towel, ideal for the beach or sauna. The hand-made threads make the towels extremely soft and absorbent, providing you with the ultimate comfort experience.

Sera Helsinki is committed to sustainability and fair trade practices. The dyes used are all AZO-free and REACH-certified, ensuring that you can enjoy your towels with peace of mind. Additionally, the company is a member of the World Fair Trade Organization (WFTO), which elevates and empowers artisans and offers a sustainable income for 120 people.


  • Material: from handmade thread, 100% cotton
  • Available sizes: 100x180cm, 50x80cm
  • All SERA HELSINKI towels have WFTO Fair Trade mark. 


  • Machine wash in cold water, hang dry.

Sera Helsinki

  • Made in Ethiopia
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About the maker

SERA HELSINKI was born from the love for design and desire to create a better future. Their roots lie in Scandinavian design, and they are intertwined with Ethiopian craftsmanship heritage and empowerment of people.