Inclusive Scandinavian rugs woven with ethical purpose.

Sera Helsinki is a Finnish rug and textile brand established in 2016 that combines simple Scandinavian design with traditional Ethiopian handcraft. Sera Helsinki offers wool rugs and cotton towels, all ethically handmade in Ethiopia by artisans, especially disabled people and single mothers, to empower communities and preserve cultural heritage. Sera Helsinki textiles feature natural, undyed sheep wool and hand‑spun cotton in unique designs like Juuret, Kide, Luoto, Palsta and Laine. Durable, hygienic and timeless in style, Sera Helsinki products support inclusive craft and mindful interiors. Explore the Sera Helsinki collection.