Transform your home with the stunning and empowering designs of Sera Helsinki Rugs. This brand is dedicated to improving the living standards of artisans in Ethiopia, especially the most vulnerable communities including people with disabilities and single mothers.
Inspired by the iconic minimalist E-1027 house designed by architect Eileen Gray, these rugs are a true work of art. The designs are created by Finnish fashion designer and Creative Director of Samuji, Samu-Jussi Koski and feature blocks of color and textural fringe that will make an architectural statement in any room.
Crafted with a combination of modern Finnish design and traditional Ethiopian craftsmanship, each Sera Helsinki Rug is not only beautiful but also meaningful. With every purchase, you'll be supporting the livelihood of artisans and empowering entire communities.
- Sera’s carpets are made of pure Ethiopian highland sheep wool. Thread, knotting, and weaving are entirely handmade. No chemicals were used.
- Knotted rugs: knotting is done of wool (80%), and the warp is made of cotton (20%).
- Woven rugs: weaving is made of wool (50%) and warp is made of cotton (50%).
- The thread of the carpet is not chemically processed (dyed or bleached) and for this reason, the color of the carpet is natural. The carpet's size might vary by a couple of centimeters. The shades of the colors of the carpet vary slightly. Irregularities are not defects but are unique to handmade products.
- Other sizes outside of standard sizes are available upon request, please email us at email@example.com
- The wool is not bleached or colored so the rug has its natural lanolin and that is why it is very easy to keep it clean. When needed, all the rugs can be vacuumed, cleaned in the snow, and tamped.
- Rugs are recommended to be professionally cleaned.
- The colors of the carpets will not release, because all the colors are natural colors of wool.
- Made in Ethiopia
Delivery & Returns
How long does shipping take?
Delivery takes between 2-10 working days from the time of dispatch, with a 1-3 day processing time in our warehouse if the product is in stock. Delivery time may take longer if the item is only available on demand or made-to-order.
During a sale period, please allow additional processing time for your order to be despatched. In addition, please be aware that there could be delivery delays from the shipping carriers during the holiday period due to the a high volume of parcels, which THAT COOL LIVING has no control over.
Will I have to pay additional taxes and duties?
All orders which are despatched to a customer in the EU may not be liable for additional duties and taxes.
All USA orders will not be liable for additional duties if the total order value is below $800 USD.
All orders outside of the EU may be liable for additional duties and taxes that will be due at the point of or after delivery.
Please note that all deliveries to Switzerland, Norway, and the UK are shipped on a DDU (Delivered Duty Unpaid) basis. Additional duties, taxes, and fees may apply.
How much does shipping cost?
Orders delivered to the EU, Norway, Switzerland and the UK are free of charge above €200 and will be shipped via UPS, DHL or Posti. For orders below €200, shipping fees start at €9.90.
Shipping fees for international orders start at €9.90 and will be shipped via UPS, DHL, FedEx or TNT.
Do you ship to all countries?
We ship to almost all countries worldwide. If you are located in Russia please see the section below. If you are experiencing any issues when selecting a shipping destination please contact firstname.lastname@example.org and the team will be happy to assist you.
Shipping currently not available to Ukraine, Russia and Belarus
Due to the current saddening events, we are unable to deliver our goods to Ukrainian, Russian and Belarussian shipping addresses. We apologize for any inconvenience and thank you for your understanding.
Where are the products shipped from?
Most products are shipped from our fulfilment facility in the Netherlands and Germany. Some products may be shipped directly from our partners in the European Union.
Can I return an item I bought on sale?
All sale items purchased with a 50% or higher discount, will be final sale and are non-returnable/non-exchangeable.
All sale items purchased with a 25% or lower discount, will be granted a return for either a store credit, or an exchange for an item of the same value.
What if my order is sold out?
In the rare occasion that your order has sold out after you have purchased it, THAT COOL LIVING will notify you and allow you to exchange to a different style of the same value or process a refund.
All pre-order item dates are just an estimated date of when stock should arrive at the warehouse and are subject to changes due to unpredicted delays with the shipments. All pre-order orders will be dispatched within 48 hours of the stock arriving.
Can I cancel my order?
We work hard to have your orders delivered to you within the shortest amount of time. Once payment is accepted and the order is confirmed, it is immediately in the process to be fulfilled. Order modification is possible for 12 hours from order placement. Order cancellation is possible within 3 days of order confirmation. Cancellation is not possible for made-to-order items.
If you wish to cancel your order, please contact us as soon as possible with your name and order details at email@example.com.
Please note that we cannot make changes to or cancel your order if your order is marked as "fulfilled". You can see the status of your order on your account page upon login.
How do I return an order?
We have a 14-day return policy, which means you have 14 days after receiving your item to request a return.
To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
To start a return, you can contact us at firstname.lastname@example.org. You will be responsible for paying your own shipping costs for returning your item. Shipping costs are non-refundable.
We will notify you once we’ve received and inspected your return, and let you know if the refund was approved or not. If approved, you’ll be automatically refunded on your original payment method. Please remember it can take some time for your bank or credit card company to process and post the refund too.
Please note that most of our items are made-to-order items which cannot be returned unless damaged or defective. Whether an item is made-to-order, it is always communicated on the its product page.
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About the maker
SERA HELSINKI was born from the love for design and desire to create a better future. Their roots lie in Scandinavian design, and they are intertwined with Ethiopian craftsmanship heritage and empowerment of people.