{"product_id":"valli-wool-rug","title":"Valli Wool Rug","description":"\u003cp\u003eThe Valli Wool Rug by \u003ca href=\"https:\/\/www.thatcooliving.com\/collections\/sera-helsinki\"\u003eSera \u003c\/a\u003e\u003ca rel=\"noopener\" title=\"Sera Helsinki\" href=\"https:\/\/www.thatcooliving.com\/collections\/sera-helsinki\" target=\"_blank\"\u003eHelsinki\u003c\/a\u003e is part of Anna Pirkola’s Saaristo collection and is hand-knotted in Ethiopia. A raised grid pattern creates two distinct pile heights, evoking the waves and islands that inspired the design. Natural undyed wool retains its lanolin, making the Valli Wool Rug durable and naturally dirt-repellent.\u003c\/p\u003e\n\u003cp\u003eAvailable in three colourways—natural white, white with brown, or white with grey—and in standard sizes such as 170×240 cm, each Valli Wool Rug is made to order. Slight variations in colour and size celebrate its handmade origin. With its organic texture and ethical production, this rug brings Finnish design heritage and warm comfort to living rooms or bedrooms.\u003c\/p\u003e","brand":"Sera Helsinki","offers":[{"title":"Natural \/ 170 x 240 cm","offer_id":44299555963112,"sku":"6430073800162","price":1609.0,"currency_code":"EUR","in_stock":true},{"title":"Brown \/ 170 x 240 cm","offer_id":46583486251350,"sku":"6430073800186","price":1609.0,"currency_code":"EUR","in_stock":true},{"title":"Natura Gray \/ 170 x 240 cm","offer_id":46583486284118,"sku":"6430073800209","price":1609.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0572\/7921\/7849\/files\/SERA_HELSINKI_Valli_White_Knotted.webp?v=1756425994","url":"https:\/\/www.thatcooliving.com\/en-si\/products\/valli-wool-rug","provider":"THAT COOL LIVING","version":"1.0","type":"link"}