Sera Helsinki

Soft geometrics, natural tones and tactile surfaces define the Sera Helsinki rugs in this collection. Here you will find handwoven and handknotted wool rugs from the Finnish brand Sera Helsinki, with designs that balance Scandinavian clarity and crafted detail.

The assortment includes signature wool rugs such as E‑1027, Palsta, Valli, Laine, Luoto and Nurja, alongside textured pieces like Hanki, Hanki Rug II, Kide, Kuura, Retki, Virta, Vuoristo, Aava, Kaarna and Abeba. Many designs feature natural white, brown, grey and black palettes, with both knotted and woven constructions that create subtle pattern and dimension. Sizes vary from smaller runners to larger rugs suited to seating or dining areas, so you can match the footprint of the rug to the way you use the room.

When choosing among these Sera Helsinki rugs, consider how much contrast you want against your floor, and whether a calmer solid look or a more graphic pattern suits your furniture. Pair the more sculptural designs with simple furnishings, or let the quieter textures sit under bolder pieces. Each rug reflects Sera Helsinki’s focus on inclusive, ethical production and mindful interiors, making this collection a considered way to add long‑lasting softness and structure underfoot.