• Nurja Rug
  • Nurja Rug
  • Nurja Rug
  • Nurja Rug

Nurja Rug

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Made to order (10-14 weeks)

Introducing the Nurja Rug, a unique piece designed by Laura Seppänen, Helsinki-based interior designer. This wool rug features two distinct heights and a striking linear fringe down the center, with fringes along the long sides, creating a sophisticated and architectural look in your home decor.


  • Sera’s carpets are made of pure Ethiopian highland sheep wool. Thread, knotting, and weaving are entirely handmade. No chemicals were used.
  • Woven rugs: weaving is made of wool (50%) and warp is made of cotton (50%).
  • Knotted rugs: knotting is done of wool (80%), and the warp is made of cotton (20%)
  • The thread of the carpet is not chemically processed (dyed or bleached) and for this reason, the color of the carpet is natural. The carpet's size might vary by a couple of centimeters. The shades of the colors of the carpet vary slightly. Irregularities are not defects but are unique to handmade products.
  • Other sizes outside of standard sizes are available upon request, please email us at hello@thatcooliving.com


  • The wool is not bleached or colored so the rug has its natural lanolin and that is why it is very easy to keep it clean. When needed, all the rugs can be vacuumed, cleaned in the snow, and tamped.
  • Woven rugs can be washed with water, just make sure that the rug dries entirely.
  • Knotted rugs are recommended to be professionally cleaned.
  • The colors of the carpets will not release, because all the colors are natural colors of wool.

Sera Helsinki

  • Made in Ethiopia
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About the maker

SERA HELSINKI was born from the love for design and desire to create a better future. Their roots lie in Scandinavian design, and they are intertwined with Ethiopian craftsmanship heritage and empowerment of people.